Report: Kia’s full-size luxury sedan to come stateside as the K900

September 30, 2013 Chris Chin 2013, 2014 Kia K900, Kia K9, Kia K900, Kia Quoris, Luxury, Sedans

In a marketing experiment to see how well Kia will fare in the luxury market, in the same way that sister company Hyundai is attempting with the current Equus, a report from AutomotiveNews says dealerships were told to prepare for a launch of the brand’s K9 full-size luxury sedan, currently sold in South Korea and elsewhere as the Kia Quoris.

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The model will come to the US as the K900, which will feature lots of advanced safety tech, luxury features, and 420hp to run up against the full-size luxury leaders from Japan and Europe. The 420hp will be served up by Hyundai’s 5.0L Tau V8 while a 3.8L V6 from the Hyundai Genesis, with 290hp, will also provide forward motion.

The car is set to debut and launch in early 2014 while Kia is also reportedly preparing a TV advertising spot barrage for next year’s Super Bowl competition.

Source: AutomotiveNews