Report: Bentley axes Mulsanne-based convertible, not a compelling business case
CARandDRIVER reports that Bentley has decided to cease its plans to produce a Mulsanne convertible, after speaking with Bentley’s CEO, Wolfgang Schreiber, at this year’s Frankfurt Motor Show. A concept was shown privately at last year’s Pebble Beach Concours d’Elegance. But the decision has been made by Volkswagen Group’s executive branch: it ain’t gunna happen.
“The demand for a Mulsanne convertible is just regional,” Schreiber told C/D. “So if it would come, it would be very successful in the U.S. and maybe some regions in Europe, but I think that will not be enough demand for a good business case.”
What does that essentially mean? A Mulsanne convertible, in the eyes of the automaker, just doesn’t make sense to produce at a cost standpoint. But Bentley, aren’t you supposed to be the other “cost-no-object” brand in the name of luxury next to Rolls-Royce? Speaking of which, about that Rolls-Royce Phantom Drophead Coupe…
Source: CARandDRIVER
