Report: Bentley axes Mulsanne-based convertible, not a compelling business case

CARandDRIVER reports that Bentley has decided to cease its plans to produce a Mulsanne convertible, after speaking with Bentley’s CEO, Wolfgang Schreiber, at this year’s Frankfurt Motor Show. A concept was shown privately at last year’s Pebble Beach Concours d’Elegance. But the decision has been made by Volkswagen Group’s executive branch: it ain’t gunna happen.

“The demand for a Mulsanne convertible is just regional,” Schreiber told C/D. “So if it would come, it would be very successful in the U.S. and maybe some regions in Europe, but I think that will not be enough demand for a good business case.”

What does that essentially mean? A Mulsanne convertible, in the eyes of the automaker, just doesn’t make sense to produce at a cost standpoint. But Bentley, aren’t you supposed to be the other “cost-no-object” brand in the name of luxury next to Rolls-Royce? Speaking of which, about that Rolls-Royce Phantom Drophead Coupe…

Source: CARandDRIVER


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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