Video: Watch F1 driver Marc Gene drive around in the new Alfa Romeo 4C for some marketing stunts

Curious to see some more moving footage of the much anticipated Alfa Romeo 4C? Well, Alfa teamed up with F1 driver Marc Gene for some marketing around Madrid, Spain.

Gene supposedly picks up a complete random stranger off of the streets to show a lucky individual what the 4C is capable of. But of course, there was an apparent award for the unsuspecting stranger waiting for him after a few stunts.

You’ll also notice that one of the videos has some rather botched up Closed Captioning, which would be true if these were the old days of Alfa Romeo. You’ll see what we mean when you watch the video. But either way, these teasers definitely gets us more excited about the 4C sports car.

Check out the footage after the jump.

– By: Chris Chin

Source: Alfa Romeo’s YouTube 1, 2


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Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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