Jaguar North America receives Jeff Curry as new brand vice president

Great news chaps, because Jaguar North America has officially announced the introduction of a new brand vice president. Jeff Curry, formerly Head of Audi Brand E-Mobility for Audi USA, Vice President for Marketing at Ferrari North America, just to name two position, will be taking the reins at Jaguar North America.

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Curry has been bouncing around the industry for over 20 years and has contributed to a slew of projects over those years. He specialized in brand strategy, product planning, technology integration research and development, and explorations in electric vehicles

For full details, check out the press release after the jump.

Jeff Curry Appointed Brand Vice President, Jaguar North America

Monday, August 05, 2013

(MAHWAH, N.J.) – August 5, 2013 -Jeff Curry has been appointed to the position of Vice President – Jaguar Brand, North America effective August 13. Curry will report to Andy Goss, President, Jaguar Land Rover North America, and will be responsible for directing the Jaguar brand in the United States, including marketing communications, CRM and product planning.

Curry joins Jaguar amidst the brand’s resurgence with the launch of new powertrains and the F-TYPE sports car driving U.S. sales up 25 percent through July 2013.

Curry comes from a diverse background with over 20 years in the automotive industry serving most recently as Vice President, Marketing for Ferrari North America and, before that, Head of Audi Brand E-mobility for Audi of America. In a variety of roles throughout the automotive industry, Curry has developed deep expertise in brand strategy, product planning and advanced technology development, including areas of connected car and vehicle electrification.

“Jeff Curry is a major addition to our North American leadership team as the head of Jaguar at a time of tremendous opportunity for the brand,” said Andy Goss, President, Jaguar Land Rover North America. “Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles.”

Before joining Jaguar Land Rover North America, Curry held key marketing, communications and product strategy positions at Ferrari North America, Audi of America, XM Satellite Radio and began his career in public relations at Land Rover North America.

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 About Jaguar

Jaguar is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company’s vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world-class ownership experience to every owner. Today’s Jaguar lineup consists of the XJ luxury sedan, XF sports sedan, the XK Coupe and Convertible sports cars and the two-seater F-TYPE. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information visit the official Jaguar website at

About Jaguar Land Rover

•The United States is one of the leading global markets for both Jaguar and Land Rover
•Jaguar Land Rover employs 25 000 people and sells vehicles in 170 countries around the world
• Jaguar Land Rover has two state of the art engineering and design facilities and three advanced manufacturing plants in the UK
• In the 2012/13 fiscal year,Jaguar Land Rover has reported revenues of $23.8 billion, up 17% year on year ($20.4 billion last year)
•Jaguar Land Rover has test facilities acrossthe USAin the following states: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C.
• Headquartered in Mahwah, New Jersey in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada. Jaguar Land Rover has offices in the following locations: California, Georgia, Illinois, Maryland, Minnesota, New Jersey, Pennsylvania, Tennessee, and Washington D.C.
• Jaguar Land Rover is represented by more than 330 independently operated retail outletsin the USA

– By: Chris Chin

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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