AutomotiveNews reports that Cadillac is pretty adamant about changing its logo for the first time in more than a decade. Insider sources apparently spoke to the news outlet, who learned that the wreaths around the crest of the logo often resulted in negative reactions amongst potential customers. And that’s obviously because Cadillac was once the automobile of choice for retirees and great grandparents.
“Every time it was tested, the reaction was almost universally negative,” AN was told by the insider, “The wreath is seen as outdated and obsolete.”
Should Caddy reveal a new logo, it could see the light of day as early as next month at this year’s Pebble Beach Concours d’Elegance in California on a concept car. The redesigned badge could see production sometime in 2015, if not earlier—depending on the feedback. Historically speaking, Cadillac’s logo is the 11th version ever since the brand’s first version in 1902.
– By: Chris Chin