Report: Ford says no to light-duty diesel pickup to combat 2014 Ram 1500 diesel

While Chrysler made the move of having the Ram brand feature a light-duty diesel variant based off of the 2014 Ram 1500, this has made many of us wonder if the other two competitors within the Big Three—and foreign offerings—would follow. In a new report by Edmunds.com, word is that Ford will not be joining the light-duty diesel race because “payback time for a diesel F150 is too long.”

“We don’t see the dynamics for an F-150 diesel right now,” Raj Nair told Edmunds.com, Ford’s group vice president of global product development. “If you go through the math, your payback is much longer and consumers are smart enough to know that.”

As of now, the most fuel-efficient Ford F150 is the base 3.7L V6 model good for 17/23 city/highway mpg.

Alternatively, Chrysler disagreed and vouched for their diesel Ram 1500. Additionally, a recent study commissioned by Robert Bosch LLC. found that diesel engine passenger cars have resulted in a lower cost of ownership than gasoline-powered vehicles in the US. So we’re not sure where Ford is getting their doubt from, especially considering the possibility they may be basing it off of obsolete data from when diesel was considerably more expensive than gasoline.

“It differentiates us in the marketplace,” Reid Bigland, Chrysler’s U.S. sales chief, told Edmunds.com. “We see it delivering a reasonable payback time, especially when you consider how long the average truck buyer keeps their vehicle. It won’t hurt when it comes to meeting the mileage requirements of CAFE rules either.”

– By: Chris Chin

Source: Edmunds

Chris Chin

Editor-In-Chief of egmCarTech Freelance Automotive Journalist / Editor / Photographer

admin has 4403 posts and counting.See all posts by admin


Sachs Clutch Kit New Saturn Vue 2002-2007 K70305-02 picture
Sachs Clutch Kit New Saturn Vue 2002-2007 K70305-02
OEM Clutch Slave Cylinder Assy For Hyundai Accent 2012-2015 / Veloster picture
OEM Clutch Slave Cylinder Assy For Hyundai Accent 2012-2015 / Veloster
Moose Standard Clutch Perch Chrome for Honda CRF450R 2009-2013 picture
Moose Standard Clutch Perch Chrome for Honda CRF450R 2009-2013
Barnett Clutch Cable +6 Platinum Harley-Davidson FXDXT 2002-2004 picture
Barnett Clutch Cable +6 Platinum Harley-Davidson FXDXT 2002-2004
Short Brake Clutch Levers for Honda 1991-2007 CBR600 F2 F3 F4 F4I (H-626/F-18) picture
Short Brake Clutch Levers for Honda 1991-2007 CBR600 F2 F3 F4 F4I (H-626/F-18)