Report: Volvo backing out of the plan to build flagship BMW 7-Series/Mercedes S-Class/Audi A8 competitor

AutomotiveNews Europe reports that Volvo has announced to be axing its idea to build a flagship automobile to combat the BMW 7-Series, Mercedes-Benz S-Class, Jaguar XJ, et al. Volvo’s head honcho Hakan Samuelsson reportedly said that it’s canned for good and it doesn’t fit Volvo’s “green image.”

“We don’t have any ambitions to go into a segment where we would compete with vehicles that have V-8 or V-12 engines. We don’t believe it would fit our brand image,” Samuelsson told AN Europe last week at the 2013 Shanghai Auto Show.

[slider id=164679]

The idea originated from Geely Chairman’s Li Shufu, who suggested that Volvo competes directly with BMW, Mercedes and Audi. Though Volvo is still apprehensive. Even Volvo’s ex-CEO Stefan Jacoby didn’t believe that such a task was fitting for Volvo.

As of now, the Swedish auto maker is going to continue developing automobiles with its new Chinese parent Geely with the first model being the current Volvo V40.

– By: Chris Chin

Source: AutomotiveNews Europe


72 Honda XL 250 Heat Shield for Air Box Exhaust NICE XL250 OEM  T3 picture
72 Honda XL 250 Heat Shield for Air Box Exhaust NICE XL250 OEM T3
84 Goldwing Exhaust Assembly Header Pipes to Turn Downs NICE Gold Wing 1984 T4 picture
84 Goldwing Exhaust Assembly Header Pipes to Turn Downs NICE Gold Wing 1984 T4
09 Honda FSC 600 FSC600 Silverwing muffler pipe exhaust oxygen O2 O 2 sensor picture
09 Honda FSC 600 FSC600 Silverwing muffler pipe exhaust oxygen O2 O 2 sensor
72 Suzuki Duster TS 125 Skid Plate Exhaust Shield NICE  TS125J T2 picture
72 Suzuki Duster TS 125 Skid Plate Exhaust Shield NICE TS125J T2
1974 Honda XL 175 Exhaust Manifold Header Clamp Flang NICE XL175 OEM  T3 picture
1974 Honda XL 175 Exhaust Manifold Header Clamp Flang NICE XL175 OEM T3