Report: Mitsubishi to ramp up its lineup beginning by 2015 to curtail lost sales
Gallery - 11 images
  • 2012 LA: 2014 Mitsubishi Outlander Front 3/4 View
  • 2012 LA: 2014 Mitsubishi Outlander Headlamp
  • 2012 LA: 2014 Mitsubishi Outlander Front View
  • 2012 LA: 2014 Mitsubishi Outlander Front 7/8 Angle
  • 2012 LA: 2014 Mitsubishi Outlander Front Profile
  • 2012 LA: 2014 Mitsubishi Outlander Front Seats
  • 2012 LA: 2014 Mitsubishi Outlander Interior
  • 2012 LA: 2014 Mitsubishi Outlander Rear 7/8 View
  • 2012 LA: 2014 Mitsubishi Outlander Rear View
  • 2012 LA: 2014 Mitsubishi Outlander Side View
  • 2012 LA: 2014 Mitsubishi Outlander Front Top View

Mitsubishi has been remaining fairly quiet as of recent and their activity at recent auto shows—or lack thereof—makes it even more prevalent: the brand is falling behind, especially with only four models being sold on US soil. That said, AutomotiveNews reportedly spoke with Mitsubishi executives, who’ve recognized that they need to pick up some slack against the competition.

“We went into a descent, so it’s going to take time to get back up again,” Mitsubishi Motors of North America’s executive vice president of corporate planning, Masatoshi Hasegawa, told AN. “But I think now we will definitely go into an upward trend.”

Mitsubishi is reportedly looking to introduce a new mid-sized sedan, crossover, and even a larger SUV to dip the brand’s reach into many of the currently exploding markets. Though Hasegawa said that these introductions may not occur until 2015, no thanks to a 27% drop in sales throughout 2012.

That decline however was due to the fact that the Eclipse coupe and convertible, the ancient Galant and Endeavor crossovers were axed.

“When you look frankly at the situation, we’re not there yet,” Hasegawa noted. “We’ll try, but it needs to be in combination with a product lineup and with training for our sales network.”

By: Chris Chin

Source: AutomotiveNews


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  • desertwind

    More EVO less crappo.
    Please MItsu.
    (EVO X= %85 of the GTR for %45 of the price AND 2 more doors)

  • http://twitter.com/WillChevalJr Will Cheval Jr

    Mitsubishi needs to hire a talented design crew. Perhaps hire the Suzuki designer of the Kizashi (a pretty attractive sedan).