Mitsubishi has been remaining fairly quiet as of recent and their activity at recent auto shows—or lack thereof—makes it even more prevalent: the brand is falling behind, especially with only four models being sold on US soil. That said, AutomotiveNews reportedly spoke with Mitsubishi executives, who’ve recognized that they need to pick up some slack against the competition.
“We went into a descent, so it’s going to take time to get back up again,” Mitsubishi Motors of North America’s executive vice president of corporate planning, Masatoshi Hasegawa, told AN. “But I think now we will definitely go into an upward trend.”
Mitsubishi is reportedly looking to introduce a new mid-sized sedan, crossover, and even a larger SUV to dip the brand’s reach into many of the currently exploding markets. Though Hasegawa said that these introductions may not occur until 2015, no thanks to a 27% drop in sales throughout 2012.
That decline however was due to the fact that the Eclipse coupe and convertible, the ancient Galant and Endeavor crossovers were axed.
“When you look frankly at the situation, we’re not there yet,” Hasegawa noted. “We’ll try, but it needs to be in combination with a product lineup and with training for our sales network.”
- By: Chris Chin