Land Rover confirms all-new Range Rover Sport to debut in New York

Land Rover has officially told the world that we should expect an all-new Range Rover Sport to debut at this year’s auto show in New York. And they did so with what appears to be a press release and a photograph of it where they had a nine-year old go crazy with the “blemish” editing tool.

They even went as far as saying that the new Range Rover Sport will be “Land Rover’s fastest, most responsive and agile vehicle to date.” Now, I don’t know about you, but that sounds rather sacrilegious, particularly since Range Rovers aren’t really supposed to be fast, responsive and of all things, agile.

Either way, on March 26th, Land Rover will show off at the Javits Center in two weeks. But to make more of a spectacle, Land Rover said that they’ve arranged a “ground breaking live drive through Manhattan.” Makes sense since Range Rovers tend to be ironically popular with the urbanite types around here.

“The all-new Range Rover Sport takes the model to another level,” said Land Rover’s Global Brand Director, John Edwards. “It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”

Not much else was said. Though I’m sure we can expect the Range Rover Sport to follow the way of its more expensive and original brethren, which means the possibility of a supercharged V6 for the base model while a supercharged V8 is left as the more expensive option.

But until then, a press release.

ALL-NEW RANGE ROVER SPORT TO BE REVEALED IN NEW YORK

– All-New Range Rover Sport to make its debut on 26 March 2013
– Land Rover’s fastest, most responsive and agile vehicle to date
– Third model of the new Range Rover family launched in two years
– Ground-breaking live drive to be broadcast to global audiences

Whitley, UK, March 11 2013 – The all-new Range Rover Sport will make its global premiere in a ground breaking live drive through Manhattan, New York, on 26 March. Land Rover’s fastest, most responsive and most agile vehicle to date will be revealed to audiences around the world on the eve of the 2013 New York Auto Show.

The drive will take place on the streets of the Range Rover Sport’s largest market – New York City. More Sports are sold in New York than any other metropolitan area in the world and the model is North America’s best-selling Land Rover product.

In a first for Land Rover, the event will be broadcast live to global audiences via a dedicated microsite – www.newrangeroversport.com. Those registering on the site will receive a personal invitation to watch the live reveal on 26 March as well as exclusive extra content and information.

The all-new Range Rover Sport is the latest addition to the new Range Rover family of vehicles and the third Range Rover model to be launched in two years. It follows the launch of the acclaimed Range Rover Evoque in 2011 and the peerless all-new Range Rover in 2012.

John Edwards, Land Rover Global Brand Director, said: “The all-new Range Rover Sport takes the model to another level. It is Land Rover’s most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation.”

Full details of the all-new Range Rover Sport will be revealed on 26 March at 19:30 EDT (Eastern Daylight Time).

– By: Chris Chin