Automobile makers are working hard to cater to the fast growing Asian markets, specifically from demand for SUVs and crossovers. That said, Audi has reportedly said that they’re interested in doubling their SUV lineup by 2020 to better compete against BMW and to take up some slack on lost sales in the segment.
Currently, Audi has the Q3, Q5, and Q7, which have all settled nicely into their respective market segments and are doing well sales wise. However, AutomotiveNews Europe says that Audi is also currently working on a Q2, a Q4, and a Q6.
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“We see a lot of potential in the SUV segment,” Luca de Meo told AN Europe, Audi’s chief of sales and marketing. “We’re right in the middle of our development.”
Audi’s parent company, Volkswagen, currently has a master plan to become the world’s largest automaker by 2018 and many analysts have said that the only way they can do that is with their luxury brand.
“Audi is decisive for VW,” Juergen Pieper told AN Europe, an analyst for Bankhaus Metzler in Germany. “You could say that Audi’s the most important part of VW in terms of profit, technology and branding.”
– By: Chris Chin
Source: AutomotiveNews Europe