Pininfarina to show off Sergio concept to honor former chairman at Geneva

Italian design firm and coachbuilder, Pininfarina SpA. has just released a teaser of an “innovative and exclusive concept car” that is dedicated to Life Senator Sergio Pininfarina. Mr. Pininfarina was Honorary Chairman of the Pininfarina Group and passed away last year in July. He ran the company beginning in 1966.

The concept is resultantly named Sergio, in honor of the man who recognized as the “Maestro” of Italian style and was also crowned the “King of Design.”

Sergio (the concept) is slated for a debut at this year’s Geneva Motor Show. For full details, check out the press release after the jump.

Pininfarina in Geneva with a tribute to Sergio

World debut at the Motor Show for an innovative and exclusive concept car dedicated to Life Senator

Turin, February 5th 2013 – Pininfarina will attend the 2013 Geneva Motor Show with a tribute to the man who headed the Company for 40 years and created cars which entered the legend, Life Senator Sergio Pininfarina, who passed away in July last year.

Universally recognized as the “Maestro” of Italian style, Sergio Pininfarina went through and signed with his creative genius the entire history of design, since the period of great coachbuilders to modern industry, often anticipating trends.

To celebrate his talent and his work, Pininfarina will present as a world premiere in Geneva a concept car which renews the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.

The tribute to the man who was crowned by the international press “King of Design”, will be necessarily called Sergio.

To discover the Sergio, the appointment is for March 5, 2013 at 1pm on the Pininfarina stand.

– By: Chris Chin


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