Lincoln seized the moment during one of the most widely watched annual programs by debuting their latest TV ad spot for the new 2013 Lincoln MKZ.
Check out more news on the Lincoln MKZ.
The spot is titles “Phoenix,” which describes the Lincoln MKZ as the brand’s way of reinvigorating itself by leaving the past behind…or at least, that’s what I interpreted as the commercial begins with a humdrum 1990s Lincoln Town Car.
In addition to the MKZ, Lincoln reminded us in an accompanying press release that we can expect three new models to come out in the next four years. That said, it will be interesting to see how Lincoln’s lineup fairs out over those next several years.
Check out the ad spot after the jump.
Lincoln Releases Second Super Bowl Ad
“Phoenix” spot focuses on brand reinvention story and features 2013 Lincoln MKZ
DEARBORN, Mich., Feb. 1, 2013 – Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car. The first ad is a Twitter-generated spot that has been posted on www.Steerthescript.com.
These Super Bowl ads represent a significant piece in the Lincoln reinvention strategy as the brand attracts a new market of individual-minded luxury consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases.
The 30-second spot will be available on the Lincoln YouTube channel. Additional information about Lincoln’s Super Bowl campaign and behind-the-scenes footage of the commercial shoot is available at www.SteertheScript.com.
Click on the link below to view the “Phoenix” ad.
# # #
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. Lincoln will introduce four all-new vehicles in the next four years. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
- By: Chris Chin