Report: Suzuki sales jump after company files for bankruptcy

Suzuki Kizashi Sport

Suzuki says that demand for its cars has jumped after the company filed for bankruptcy with plans to end U.S. sales. The Japanese automaker will import 2,500 vehicles to meet demand the company said.

“When we told dealers, ‘We have one last chance,’ the dealers said, ‘Go get them,'” said Freddie Reiss, the company’s chief restructuring officer. “No more cars are being manufactured” for the U.S. market, he said.

Suzuki’s sales rose 22 percent to 2,224 units in November and dealers also saw a nice increase in December. The jump comes mainly from incentives and a 7-year warranty program, Reiss said. Even with a spike in sales, Suzuki can’t justify selling cars in the United States.

Suzuki said that dealers will continue to provide parts and warranty work and other repairs.

– By: Omar Rana

Source: Detroit News


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