Now that production of the limited-edition Lexus LFA supercars has ended, the luxury brand from Toyota is trying to figure out how to keep its lineup sexy and sporty.
Check out more news on the Lexus LFA.
Production of the Lexus LFA, a $375,000 supercar, ended on Dec. 14. Only 500 units were produced all of which were sold out before production even launched in Dec. 2010.
Now Lexus higher-ups want a new halo.
“If we want to build a more emotional brand, then we need a halo car,” Lexus Executive Vice President Kazuo Ohara said. “We would like to have that sort of car.”
So should you expect another crazy supercar? Even though you’ve been hearing a lot about a production LF-LC – don’t hold your breath. Lexus wants to focus on a 4-point plan to keep the sexiness alive and here is what they are working on.
- More impassioned design
- New drivetrains
- Better customer service
- Sexier marketing.
How about another supercar Lexus? That might just do the trick.
– By: Omar Rana