Quartermaster: Infiniti announces new naming strategy, every model to start with ‘Q’

Alright everyone pay very close attention – the way Infiniti names its cars is changing for the 2014 model year. Gone are the days of the G, the M, the JX, the EX and the FX.

Starting with the 2014 model year, all Infiniti models will carry a Q (for sedans and coupes) and QX prefixes (for crossovers and SUVs). The first model to carry Infiniti’s new Q badge will be the Q50, an all-new sedan to be unveiled at the North American International Auto Show in January 2013 – or better known currently as the redesigned G Sedan.

“Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand,” said Johan de Nysschen, President of Infiniti Motor Company Limited. “The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework. After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”

Let us know what you thoughts are after the jump.

– By: Omar Rana


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