Chrysler announced today that the Fiat 500 Abarth ‘Seduction’ spot was named “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit.
“It is great to see a video that was created on a shoestring budget and not intended to be shown on television, receive prestigious accolades like the D Show ‘Best TV Commercial’ honor,” said Olivier Francois, Head of FIAT Brand Worldwide and Chrysler Group LLC and Fiat Group Automobiles Chief Marketing Officer. “‘Seduction’ started out as a video supporting a speech and then went viral on the web. Our dealers saw it, loved it and wanted to see it on television. This is a success story of how an auto show video became a Super Bowl commercial hit and continues to grow a fan base and win awards.”
Fiat has now released a new commercial for the Fiat 500 Abarth Cabrio that made its debut at the 2012 LA Auto Show last week. Titled ‘Topless’ the commercial once again features Italian supermodel Catrinel Menghi in a very seductive spot.
Check it out after the jump.
– By: Omar Rana