Report: Subaru to get more BRZ units to keep up with demand

The Subaru BRZ is a hot-selling vehicle for the Japanese brand and to keep up with demand, Subaru of America will be getting an extra 2,000 units of the sports coupe over the next four months.

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The Subaru BRZ went on sale in the United States in April with an allocation of about 500 units a month – but demand has far surpassed the company’s expectations.

“We are selling all the BRZs we can get,” said COO Tom Doll. “We have been sold out since the car was introduced.”

Initially, Subaru of America requested 6,000 units annually and has sold 3,120 through October.

– By: Omar Rana

Source: AutoNews


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