Say what you will about Ford’s MyFord Touch infotainment and connectivity system, but the company has no plans to stop offering what it says is a very popular feature with its customers. FoMoCo announced today that the 2014 Ford Fiesta will now offer the MyFord Touch option with a new 6.5 LCD touch screen unit.
Check out more news on the Ford Fiesta.
“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”
Ford says that more than 5 million cars and trucks have been sold with the system and that the company is improving the system with the help of Microsoft with new capabilities and features including more natural and accurate voice recognition, simpler Bluetooth phone pairing and better navigation controls.
“We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,” says Moody. “Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”
– By: Omar Rana