Report: GM thinking of redesigning Buick’s logo

General Motors is finally considering something it should have done a long time ago. According to GM North America President Mark Reuss, GM is considering updating Buick’s tri-shield logo.

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If redesigned, this will be the first redesign for the Buick logo in at least a decade. While the current logo is all chrome, Reuss suggests that could change.

A spokesman for Buick declined to confirm Reuss’ comments, said Detroit Free Press.

No word on what’s causing GM to think about redesigning the Buick logo but attracting a younger affluent fan base along with the Chinese car market says to be driving the strategy.

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– By: Omar Rana

Source: Detroit Free Press