After being a huge sponsor of the 2012 London Olympics, BMW is getting more involved with the Olympic games. The company announced that it is developing a new two-man bobsled for use by Team USA in the Sochi 2014 Olympic Winter Games.
In collaboration with USA Bobsled & Skeleton Federation (USBSF), BMW aims to leverage its engineering and design expertise to the longstanding equipment and innovation needs of the U.S. Bobsled Team.
“We’re extremely proud of what we’ve been able to accomplish as a team in the last 10 years, and know that we have the athletic potential to bring home more Olympic gold medals next year,” said Darrin Steele, chief executive officer of USBSF. “By bringing BMW in to provide its expertise, we see an opportunity to close an equipment gap between Team USA and countries that have historically led Olympic two-man bobsled competition.”
This project came about by a request made by USBSF of BMW to assist the team in shoring up a technology gap specific to the innovation of the U.S. two-man sled.
– By: Omar Rana