Video: 2013 Ford Fusion jumps into pile of cardboard boxes for new commercial

For the sake of creating a commercial, ad agencies and automakers will go above and beyond to create something visually pleasing that catches the attention of the audience.

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Check out more news on the Ford Fusion.

In the new commercial “Cliff” for the 2013 Ford Fusion, Ford and its ad agency decided to jump the new sedan into a pile of cardboard boxes.

Check out the making and the official commercial after the jump.

Refresher: The 2013 Ford Fusion engine lineup includes a 2.5-liter naturally aspirated inline-4 with 170-hp and 170 lb-ft of torque, mated to a 6-speed automatic transmission. Also available is a 1.6 liter EcoBoost turbo 4-cylinder making 179-hp and 172 lb-ft of torque and a 2.0 liter EcoBoost making 237-hp and 250 lb-ft of torque. All Ford Fusion models come with front-wheel-drive as standard but the 2.0 EcoBoost can be ordered with all-wheel-drive ($2,000). The new 2013 Ford Fusion Hybrid will go on sale later this year with prices starting at $27,495.

– By: Omar Rana