Chevrolet designers and Walt Disney Imagineers have teamed up to give Walt Disney World Resort guests a look inside a professional design studio creating a first-of-its-kind multi-sensory virtual experience in automotive design with a new test track.
The two teams put together the experience in Lake Buena Vista, Fla.
“At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design – but we don’t typically design through the eyes of a 12-year-old,” said Jeff Mylenek, GM Design manager, Global Exhibit and Merchandising Design. “Working with Walt Disney Imagineering, we were inspired to see our brand story from a more youthful perspective and really opened the parameters on how to approach this design challenge.”
The end result is to give visitors a unique experience inside the actual automotive design process.
– By: Omar Rana