Lexus has launched a new marketing campaign for its all-new 2013 Lexus LS flagship sedan.
“We’ve given the Lexus flagship a whole new look inside and out, but its uncompromising commitment to world-class luxury remains the same,” said Brian Smith, Lexus vice president of marketing. “We have created a launch campaign that, like the 2013 LS, demands to be seen.”
The campaign launches with a new tv ad spot called “Flashbulbs.” The spot focuses on a “day-in-the-life of high-end and exclusive experiences for one couple includes front-row seats at a fashion show, a passport stamp leading to an exotic vacation, a modern home in the hills, a swanky jazz club and a glamorous red carpet arrival.”
Check it out after the jump.
– By: Omar Rana