Cadillac sales showing strong momentum, 70% of ATS buyers new to the brand

Cadillac’s two new models, the XTS and ATS, are helping the brand gain strong sales momentum in key markets with sales for the brand jumping 37 percent in the U.S. in October.

Check out the Top 10 things you need to know about the 2013 Cadillac ATS.

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The new Cadillac XTS sedan sold more than 2,000 units for the third consecutive month while the new ATS sport sedan started to gain momentum in its first complete month on the market. 70 percent of ATS buters are new to the Cadillac brand.

“We are building momentum with our new sedan models and it’s being led by increased demand in the leading regional markets in the U.S.,” said Chase Hawkins, vice president of Cadillac U.S. sales. “We’re taking a very long-term approach, but the initial feedback is very strong as ATS creates an entryway into the Cadillac brand for new luxury consumers.”

The SRX also had its best October sales month ever, up 19 percent over September.

Refresher: The 2013 Cadillac ATS is available with a choice of three engine units. The based model carries a 2.0 liter 4-cylinder turbo engine making 270-hp and 260 lb-ft of torque. A 2.5 liter naturally aspirated 4-cylinder is also available, making 200-hp and 188 lb-ft of torque. The top-of-the-line Cadillac ATS is powered by a 3.6 liter V6 making 318-hp and 267 lb-ft of torque.

– By: Omar Rana