USAToday reports, after speaking with Mercedes-Benz USA’s chief executive, that the Three-Pointed Star will be introducing a total of 11 new models by 2020, all while also “refreshing or replacing 19 existing models.”
“That’s a nonstop product cadence,” Steve Cannon told USAToday in an interview, “In most cases, our expansion really provides us with an opportunity to talk to a new customer.”
The products in mention range from the much-anticipated baby-CLS, the CLA-Class, to a supposed stretched version of the next generation S-Class, which could hark back to the days of the Pullman and Grosser limousines. Another model in the mix that is said to be aimed towards younger buyers is a convertible version of the next-generation compact C-Class.
Additionally, Cannon was reported to have emphasized the Silver Arrow’s strong interest in the future purchasing power of “Gen Y, the millennials.”
“We’re a brand we think can absolutely connect with them,” Cannon says. “Gen Y is just coming of age. We get on their radar screen in a big way.”
Allowing for the diversification of the C-Class comes thanks to Mercedes-Benz’s new MRA (Modular Rear-Wheel Architecture), as described in a contributing report by MotorAuthority.
Altogether, the coming years are shaping up to be big ones for the Stuttgart-based brand. As of now for the new models, the next-gen S-Class will debut next year alongside an updated E-Class.
– By: Chris Chin