Report: Ford considering renaming the Lincoln brand

FoMoCo’s luxury Lincoln brand is doing all it can to restore the luster in its cars. Recently, the brand officially opened the doors to a new design studio in Dearborn, Michigan, which is located on the campus of Ford’s Product Development Center.

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The studio has a team that is dedicated to the Lincoln Product Development organization, creating four all-new vehicles by 2015. The new Lincoln MKZ is the first vehicle to come from the new design studio.

According to The Detroit News, there’s also been talk of renaming the brand.

When Jim Farley, Ford’s group vice president of marketing and sales, was asked about such a move, he said “stay tuned.”

– By: Omar Rana

Source: Detroit News