Nissan EXTREM Concept hints at sporty crossover for Brazil
Two door SUVs are becoming more and more popular. Nissan today debuted its EXTREM Concept at the 27th Sao Paulo International Motor Show, which it says has been designed for and built in the country.
“Brazil is a country of great natural beauty and it has a passionate, rich culture,” said Shiro Nakamura, Senior Vice President and Chief Creative Officer. “But this is not always reflected in the cars on its streets, especially the more affordable locally produced vehicles which tend to be conservative in design, color and specification.”
Nakamura says that the EXTREM Concept was designed to “appeal to the country’s growing band of city-based young professionals who are passionate about design and want to make a personal statement.”
Nissan isn’t being shy in saying that the EXTREM will be produced and is quiet important to help increase the brand’s market share to 5 percent of new cars sold in Brazil by 2016.
“We have created EXTREM to show how serious we are about Brazil. EXTREM is provocative, energetic and engaging and it reflects the passion, innovation and excitement we put into all our cars,” said Christian Meunier, President of Nissan Brazil.
We’re just wondering if the rest of the world will get to enjoy the looks of the EXTREM.
– By: Omar Rana