2013 Toyota Prius, Prius Plug-in Hybrid, Prius V prices announced

Toyota has announced the pricing details on the 2013 Prius, Prius V and the Prius Plug-in Hybrid models. All pricing for these three 2013 Prius gamily members become effective October 2012. The MSRP on 2013 Prius has been increased by $200 on each of the five Prius equipment levels.

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Check out more news on the Toyota Prius.

For 2013, the Prius gets a style-focused Persona Series Special Edition model, adding exterior changes and equipment to a Prius Three to create a distinct visual package.

“The Prius Persona Special Edition includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl,” Toyota said in a statement. “Available exterior colors for the Persona Special Edition also include Black and Blizzard Pearl. A Persona Series badge also helps distinguish the model. The Persona Special Edition’s interior is trimmed in charcoal-hued SofTex™ with black accents and red stitching. The steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips.,”

The Persona Special Edition has a starting price tag of $27,130.

Prius

Grade 2012 MSRP 2013 MSRP MSRP Chg ($) MSRP Chg (%)
Prius One (fleet only) $23,015 $23,215 $200 0.87%
Prius Two $24,000 $24,200 $200 0.83%
Prius Three $25,565 $25,765 $200 0.78%
Prius Four $28,235 $28,435 $200 0.71%
Prius Five $29,805 $30,005 $200 0.67%
Prius Persona Series Special Edition n/a $27,130 n/a n/a

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

 

The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

Prius v

Grade 2012 MSRP 2013 MSRP MSRP Chg ($) MSRP Chg (%)
Prius v Two $26,550 $26,650 $100 0.38%
Prius v Three $27,315 $27,415 $100 0.37%
Prius v Five $30,140 $30,295 $155 0.51%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee
For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

Prius Plug-in

Grade 2012 MSRP 2013 MSRP MSRP Chg ($) MSRP Chg (%)
Prius Plug-in $32,000 $32,000 $0 0.00%
Prius Plug-in Advanced $39,525 $39,525 $0 0.00%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

– By: Omar Rana


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