In a response to high-end pickup models like the Ford F-150 Harley Davidson Edition and the Ram Laramie Longhorn, Chevrolet is planing a luxury trim level for its next-generation Silverado.
According to dealers that attended the brand’s national dealer meeting earlier this month, the model will carry the ‘High Country’ badge.
The dealers said that GM executives have yet to describe the new model’s pricing and content.
“They said it would have a Western flair and unique leather,” on dealer said. “They basically said, ‘If it’s on the King Ranch, we’re going to have it’.”
– By: Omar Rana