2013 Chrysler 300C John Varvatos Limited Edition

Fashion designer John Varvatos has teamed up with Chrysler to create a custom edition of the Chrysler 300 sedan that embodies both the automaker and designer’s hometown of Detroit with a tough industrial look.

“Working with the Chrysler team on this project has been amazing. It captured my Detroit roots and the pride that we all share,” said John Varvatos. “It is a great time for a new generation of Detroit leadership in the automobile world, and I am excited and proud to be a part of it.”

Varvatos drew inspiration from his own cologne bottle, applying a black and titanium theme throughout, resulting in an industrial, yet refined look, similar to his clothing lines.

The 2013 Chrysler 300C John Varvatos Limited Edition features a titanium-finished grille surround for a black chrome grille, titanium chrome Chrysler badging, a more aggressive front fascia with larger inlets, titanium accents and black chrome grille blades. In addition, the model sits on a fresh set of 20-inch alloy wheels, and gets day light opening surrounds and mirror caps finished in titanium, LED taillamps with blackened detail, wing deck-lid badges in titanium chrome and titanium dual-exhaust tips.

For the interior Varvatos used pewter metallic leather for the seats, which are embossed with his logo, as well as diesel grey and black stitching, a watch design has been intergraded into the gauge cluster giving it a pearlescent white face with charcoal metallic bezels, and titanium, charcoal hydrographic wood and gloss black accents finish off the interior.

This is a very nicely designed custom package, and will be available in the beginning of 2013. Pricing information has not yet been released.

-By: Alexandra Koken


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