Report: Honda building 2013 Accord at record rate as competition heats up

Honda is pumping out the new 2013 Honda Accord at a record pace so its dealers can start selling the model as competition in the mid-sized segment heats up from competitors like Toyota, Nissan and Ford.

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Production of the 2013 Honda Accord hit 6,000 units a week (and rising) at the company’s Marysville, Ohio, plant as of Sept. 14, said Mike Fischer, production leader for the car. He said that since the start of production on Aug. 20, Honda has built at a faster pace with little flaws.

“We’re at a benchmark pace,” said Fischer. “Typically, some of our initial indicators for a production ramp-up are set for a three-month level. We’ve challenged ourselves to meet that in one month.”

The 2013 Honda Accord goes on sale in the United States on Sept. 19.

– By: Omar Rana

Source: AutoNews