Report: BMW designer says Apple influences car buyers to choose a white exterior

In a recent piece about how brown has become the ‘red-hot’ new color for cars and trucks, Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, said that Steve Jobs and Apple have influenced customers to go for a white exterior.

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“Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable,” McGill said.

Either way, the article goes onto say that brown is now becoming more and more popular. I’d personally go white.

– By: Omar Rana

Source: Yahoo


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