The American Customer Satisfaction Index (ACSI) released its annual survey of the auto industry today and Lincoln is shining bright… almost. While Lincoln received a score of 90 on the 100-point index, it could mean something negative for the brand.
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“The downside for Lincoln is that high satisfaction may reflect a loyal, but dwindling, customer base,” the survey said.
Lexus came in 2nd place with 89, while Buick came in third at 87 followed by Subaru (87), Cadillac (86) and BMW (86).
“While Japan’s production is back on track after last year’s earthquake and tsunami, both Toyota and Honda have had quality issues as they race to recapture market share,” said Claes Fornell, ACSI founder, in a statement. “These two automakers, once known for setting the bar for quality, have issued a large number of recalls over the past year. ACSI data shows that recalls for quality defects have a negative impact on customer satisfaction for automobile manufacturers.”
– By: Omar Rana