Rolls-Royce drops its RR logo for the first time in 108 years for 2012 London Olympics

Following the closing ceremony of the 2012 Olympic games, Rolls-Royce rolled out three of its vehicles with new badges for the first time in the company’s 108‑year history. The new badges, designed by the Rolls-Royce Bespoke Design Team, replaced the R-R for the first time since the company started in 1904.

“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Otvos, Chief Executive. “These unique cars were hand built at the Home of Rolls‑Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company.”

The company rolled out three Phantom Series II Drophead Coupes with the new badge. On the inside, the steering wheel includes a traditional laurel wreath and torch, and the wheel centres feature the words ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’).

– By: Omar Rana