Joel Ewanick resigns as GM’s Global Chief Marketing Officer

Ewanick, Joel

Here’s a bit of news that took us and probably the industry by surprise. Marketing guru Joel Ewanick has resigned as GM’s Global Chief Marketing Officer, effective immediately. According to a statement by GM spokesman Greg Martin, Ewanick left “because he failed to meet the company’s expectations of an employee of the company.”

Ewanick, 52, joined GM in May 2010 after leaving Hyundai. Alan Batey, vice president, U.S. Sales and Service, will takeover Ewanick’s role of global chief marketing officer for the time being.

Ewanick recently oversaw a number of tough decisions at GM including pulling its ads out of Facebook and next year’s Super Bowl. The Detroit automaker said earlier this month that it may return to Facebook advertising.

Ewanick’s Tweeted earlier today: “It has been a privilege & honor to work with the GM Team and to be a small part of Detroit’s turnaround. I wish everyone at GM all the best.”

– By: Omar Rana

Source: Detroit News


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