Video: 2013 Cadillac ATS vs. the World ads to be launched during Olympics

Cadillac announced today that it will be airing a new campaign for the 2013 ATS sedan during the Opening Ceremony of the Olympic Games on July 27.

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Check out the Top 10 things you need to know about the 2013 Cadillac ATS.

Known as the ‘Cadillac ATS vs. the World,’ campaign, the ads show the ATS traveling from the deserts of Morocco, to the streets of Monaco, to the Guoliang Tunnels in China and windswept Patagonia, Chile.

“Completely new from the ground-up, ATS is Cadillac’s bold entry into the most significant segment of the global luxury auto industry,” says Don Butler, vice president of Cadillac Marketing. “ATS was developed to take on the world’s best sport sedans. So we designed a world challenge for ATS to dramatically demonstrate its all-new purpose-built chassis and advanced technology in a global, cinematic adventure. The films demonstrate the performance of the new ATS on a world stage, making it a natural fit for the Olympics.”

Check out the commercial after the jump.

Refresher: The 2013 Cadillac ATS sedan is available with a choice of three engine units. The based model carries a 2.0 liter 4-cylinder turbo engine making 270-hp and 260 lb-ft of torque. A 2.5 liter naturally aspirated 4-cylinder is also available, making 200-hp and 188 lb-ft of torque. The top-of-the-line Cadillac ATS is powered by a 3.6 liter V6 making 318-hp and 267 lb-ft of torque.

– By: Omar Rana


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