Subaru sells out of BRZ in Australia in just three hours, all sold online

In just three hours, Subaru Australia sold out of its entire stock on BRZ models.

Check out the Top 10 things you need to know about the Subaru BRZ.

With only 201 units available until 2013, Subaru Australia made the decision to try something a bit different when it comes to sales. The model was sold exclusively online at www.subaru.com.au, as the automaker’s way of providing an optimal experience given the circumstances.

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The BRZ launched for sale at 12pm on Monday, July 16, and three hours later all 201 units were gone, not without technical glitches due to the massive demand. After going live, the first customer built their model and completed the order in only 20 minutes.

The National Driveaway Price of the BRZ started at $37,150.

– By: Alexandra Koken

Source: Joel Strickland’s Blog