Kia K9 to carry ‘Quoris’ badge in overseas markets

When Kia’s new rear-wheel-drive flagship sedan goes on sale in overseas markets at the end of 2012, it will carry the name Quoris. The model, which is sold in Korea as the K9, has become very popular with the domestic market.

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Check out more news on the Kia K9.

So – what the heck does Quoris mean? We’ll let Mr. Oh tell you.

“Derived from the English words ‘core’ and ‘quality’, the name of our new flagship sedan hints at the attributes at the very heart of the vehicle,” commented Thomas Oh, Kia’s Executive Vice President & COO of the International Business Division. “The word ‘Quoris’ conveys solidity, luxury and high-technology, all resonating together as a chorus. Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd, driving Kia sales in what is a new segment of the global automotive market for Kia.”

No word on whether the Kia Quoris will be coming to the United States.

– By: Omar Rana


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