Audi has opened the doors to its first digital showroom London close to Piccadilly Circus. Known as Audi City, the showrooms shows Audi’s entire model line-up digitally in a compact space.
“Audi City combines the best of two worlds – digital product presentation and personal contact with the dealer,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “This new retail format brings us even closer to our customers – geographically, of course, but first and foremost in terms of the quality of our relationship. Audi City offers new freedom for tailor-made services and an even more individual contact with the customer.”
By 2015, Audi plans on opening 20 more digital stores. Audi says that the Audi City showrooms will play a crucial role in the marketing of new mobility services and electric-drive Audi models.
- By: Omar Rana