Ford launches ‘Random Acts of Fusion’ campaign with Ryan Seacrest (w/ Video)

Over the past couple of years, FoMoCo has taken a well thought-out approach in integrating social media to push its product launches. Following the Fiesta Movement and Escape Routes, Ford is now launching a new campaign called ‘Random Acts of Fusion’ in which it will aim to introduce the new 2013 Ford Fusion sedan to millions before it hits showrooms.

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Check out more news on the Ford Fusion.

“We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology,” said Jim Farley, Ford group vice president, Marketing, Sales & Service. “Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion’s profile larger than ever.”

The campaign will include a number of consumers and celebrities including none other than Emmy Award-winning TV and radio host and producer Ryan Seacrest.

“It’s a privilege to partner with such a stellar multinational brand as Ford,” said Seacrest. “I’m excited to help Ford bring the Fusion to life through what I believe is going to be a very entertaining and surprising interactive consumer initiative.”

– By: Omar Rana


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