Over the past couple of years, FoMoCo has taken a well thought-out approach in integrating social media to push its product launches. Following the Fiesta Movement and Escape Routes, Ford is now launching a new campaign called ‘Random Acts of Fusion’ in which it will aim to introduce the new 2013 Ford Fusion sedan to millions before it hits showrooms.
Check out more news on the Ford Fusion.
“We are taking a completely unique approach to introduce the new Fusion with a transmedia program, launching this transformational vehicle that over-delivers with its distinctive blend of style, intelligence and technology,” said Jim Farley, Ford group vice president, Marketing, Sales & Service. “Combining social media, entertainment and unexpected consumer experiences will allow us to connect with audiences through every type of media, making Fusion’s profile larger than ever.”
The campaign will include a number of consumers and celebrities including none other than Emmy Award-winning TV and radio host and producer Ryan Seacrest.
“It’s a privilege to partner with such a stellar multinational brand as Ford,” said Seacrest. “I’m excited to help Ford bring the Fusion to life through what I believe is going to be a very entertaining and surprising interactive consumer initiative.”
– By: Omar Rana