A new discovery was found amongst a bunch of trademarks recently filed at the U.S. Patent and Trademark Office. And in that discovery, it was reportedly found that General Motors has just issued a trademark application for Buick and the name, “Electra.”
Brushing up on American automobile history, the Buick Electra was a full-size premium automobile. In essence, it was the Buick Park Avenue before it became the Park Avenue. That said, such historic details suggest that General Motors may revive the name for an all-new Buick flagship.
Though no details were available from GM themselves, it’s sensible to assume that a new Buick flagship is on the way because for many years, Buick has always produced an automobile along the lines of either the Electra or the Park Avenue. And considering the growing amount of competition from both foreign and domestic markets, it wouldn’t be unreasonable to think that this new Buick could compete against the likes of the Lincoln MKS.
Either way, only time will tell.
– By: Chris Chin