“Dealer orders for the Abarth, the ultimate high-performance small car, exceeded the production run of this model for the 2012 model year” said Chrysler Group LLC in a statement.
Non-marketing speak translation: our aggressive ad campaign managed to run us out of Abarths to sell, thanks for the 432 percent increase in sales last month!
There is quite the run on the cars almost like there was on the Toyota Prius when the second generation came out, though the Abarth does not have a two year waiting list. Some customers who have already ordered their Abarths will have to wait until September 2013 to take delivery of the 2013 Abarth. To further enumerate the situation, all 1,000 cars planned to be built and sold this year have already sold, as have the additional (last-minute and sold) 2,000 units which will be churned out by the Toluca, Mexico plant.
– By: Sawyer Sutton