Report: Ford increasing interest in Chinese market, studying possible new brands

2013 Ford Kuga

Some new reports are out from Reuters, and in those reports, they learned that Ford Motor Company’s China division has been increasing their interest in the Chinese market. This is due to Ford’s desire to catch up with other big names from General Motors and Volkswagen in what many currently consider the world’s biggest auto market.

“We are always in discussions with our joint-venture partners,” said David Schoch, chairman and CEO of Ford’s China operations, in an interview. “All I can tell you is we are studying indigenous brands, but our total focus in terms of brand enhancement is really on the Ford brand.”

Ford’s growth in China is expected to expand five percent by the end of this year, while China’s 2011 vehicle sales tallied up to 18.5 million automobiles by the end of that year. Altogether, a variety of new cars, vans and trucks will make up that projected increase in sales, Schoch added.

– By: Chris Chin

Source: Reuters


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