Report: GM to move Super Bowl ad budget to support 2013 new model launches
Gallery - 14 images
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala
  • 2014 Chevrolet Impala

After a surprise announcement that it will be pulling out of Super Bowl advertising next year, General Motors marketing chief Joel Ewanick said that the reason for the drop is so that the automaker can concentrate on other marketing efforts to support the range of new vehicle coming out next year.

Ewanick said he has “started reapplying those dollars to other very efficient ways of doing the same thing.”

Along with the Chevrolet Impala, GM plans to launch the new Chevrolet Silverado and GMC Sierra. Those will also be joined by the new Cadillac Escalade, Chevrolet Suburban and GMC Yukon.

– By: Omar Rana

Source: AutoNews


Tags: , ,




Audi B5 OEM A4 S4 TT Steering Wheel plus Air Bag picture
Audi B5 OEM A4 S4 TT Steering Wheel plus Air Bag
JDM ACURA RSX HONDA INTEGRA DC5 TYPE-R CIVIC EP3 EK9 MOMO STEERING WHEEL picture
JDM ACURA RSX HONDA INTEGRA DC5 TYPE-R CIVIC EP3 EK9 MOMO STEERING WHEEL
OE Pair Multi-Function Steering Wheel Button Switch MFD For VW 5C0959537A 538B picture
OE Pair Multi-Function Steering Wheel Button Switch MFD For VW 5C0959537A 538B
OE Steering Wheel Module Cruise Control 1K0 953 549 CH For VW Golf 6 Jetta 5 picture
OE Steering Wheel Module Cruise Control 1K0 953 549 CH For VW Golf 6 Jetta 5
2011 Lotus Evora 2 Door Coupe Steering Wheel Accessories Sport Watch picture
2011 Lotus Evora 2 Door Coupe Steering Wheel Accessories Sport Watch


Subscribe & Connect

Connect with us on any of our social profiles below.

Subscribe to our e-mail newsletter to receive updates.

  • Cad4life

    stop super bowl ads, pickup footboot (soccer) ads

    new —  Chevrolet:  Malibu (2.5, 2.0t), Impala, Spark, Silverado, Suburban, Corvette; GMC: Sierra, Yukon; Cadillac: XTS, ATS, Escaladel Buick: Encore, etc just some examples of where the ad money have 2 go
    updates — Chevrolet: Traverse, Equinox; Buick Enclave; GMC Acadia, Terrain, etc just some examples of where the ad money have 2 go

    more new models, and updates