After the death of the Cadillac DTS and STS, the brand has been making things worth with just three nameplates including the CTS lineup, SRX crossover and Escalade. The current lineup has been Caddy’s skinniest in decades and the sales results are starting to show that.
But things are starting to turn around for the luxury GM brand.
“I don’t want to go through that valley again,” Cadillac marketing chief Don Butler said at the launch of the new XTS sedan. Butler said that the new XTS sedan marks ‘an avalanche of new products’ to come from the brand.
The Escalade will be followed by a longer CTS lineup, which will grow to compete better with the BMW 5-Series and Mercedes-Benz E-Class.
Other options include a large 7-seater crossover and a compact crossover that will compete with the BMW X1 and Audi Q3.
Industry insiders say that GM may also approve a range-topping, RWD sedan that could be priced north of $100,000.
- By: Omar Rana