Ford to team up with female designers for new SEMA Mustang project car

Later this year at the 2012 SEMA Show, Ford will debut a special Ford Mustang project car that will be design and built by a group of women from Ford and the SEMA Businesswomen’s Network (SBN).

Ford donated a 2013 Mustang GT along with some leading female designers from inside the company to work with Theresa Contreras of SBN. The group will now submit three design proposals, which will then be posted online on May 23 for voting.

The winning design will then be built and displayed at the 2012 SEMA Show.

“The Mustang is the ideal vehicle for the project given its broad demographic appeal and its ability to be customized to fit the unique needs of all consumers, enthusiasts and women across multiple life stages,” said said Sherry Kollien, SBN Project Vehicle Coordinator for Ford. “We have long known that women have more than 50 percent decision-making power in vehicle purchase decisions, but increasingly they are customizing to match their own unique personalities.”

Ford plans on auctioning off the model to benefit the  SEMA Memorial Scholarship Fund.

– By: Omar Rana


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