Report: GM will not advertise during 2013 Super Bowl game

After announcing that it will pull its $10 million paid ad campaign on Facebook, General Motors Global Chief Marketing Officer Joel Ewanick has confirmed that the company will be pulling out of next year’s Super Bowl advertising.

“We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense,” Ewanick said in a statement regarding the game on Feb. 3, 2013.

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According to the Wall Street Journal, CBS is selling a 30 second spot for about $3.8 million for next year’s big game.

This year GM ran a number of spots on its Chevrolet Silverado pickup, Cadillac ATS and the Chevrolet Camaro and Volt.

– By: Omar Rana

Source: Free Press


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