Ford’s response to GM pulling Facebook ad spending: You’re doing it wrong

Ford Facebook Tweet

Earlier this week, General Motors announced that it will be pulling its $10 million Facebook ad budget, just before the social-networking giant prepares to file for an IPO.

The Detroit automaker said that it will stop advertising on Facebook, citing the ‘ineffectiveness of paid ads.’

Are other automakers feeling the same? Apparently not. FoMoCo was quick to response saying that it remains committed to Facebook.

“It’s all about the execution. Our Facebook ads are effective when strategically combined with engaging content & innovation,” Ford tweeted.

GM later posted on its Facebook page saying:

“Just wanted to let our millions of Facebook fans know, we’re still here, and we ‘like’ you back! We may not be advertising on Facebook at the moment but we’ll still be talking with you all daily. If anything, we will be providing more content across our many GM Facebook pages — including Chevrolet, Buick, GMC and Cadillac — to keep the dialogue going.

To put things into perspective, GM has more than 378,000 fans on its main Facebook page and Ford has more than 1.5 million.

Source: Free Press


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