Ford Go Further

FoMoCo is focused on becoming a global automaker and has done quite well in the past couple of years by streamlining its portfolio and offering some global models including the Fiesta and Focus. Ford’s CEO Alan Mulally is keen on keeping a single uniform idea for all of Ford’s markets with fuel-efficiency at the forefront of the company’s focus.

To make that apparent, Ford is now dropping its ‘Drive One’ and ‘Feel the Difference’ tag lines and has adopted ‘Go Further’ as its single global tagline.

Check out an ad of the ‘Go Further’ tagline launch after the jump.

Like it? Hate it? Let us know in the poll below.

- By: Omar Rana


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  • Pat

    Go Further… i like it a lot

  • Dane

    I like the UK’s slogan a few years back….  Ford, Feel the Difference.

  • Doug L. Bullock

    Grammer police report:
    Have you noticed
    “further” is now used in place of “farther” You cannot go further, you
    can only further a cause or add something to what you previously said as
    a short version of furthermore. Travel or movement MUST use the word FARTHER.
    Ford ads are now my pet peeve where they should say “Ford, Go FARTHER!”