Mini has dropped the first image of their new Life Ball Roadster. The brand has been a partner of the Life Ball since 2001 and during the period it has offered 11 unique special-edition models to be auctioned off to renowned celebrities.
“For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS,” Mini said in a statement. “The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause.”
The Mini Roadster Life Ball edition was crated in partnership with Franca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development.
“I thought at MINI as a beautiful woman who put a scarf on her head when she drives a Roadster,” said Sozzani.
– By: Omar Rana